With more than 300 retail partners and the largest online grocery catalog in the world, Instacart remains uniquely positioned to lead as an innovator in online grocery. As we look ahead, brand marketing and promotion partnerships in particular represent an enormous area of opportunity for our business and an untapped growth lever for the broader online grocery industry. We’re excited to welcome Seth Dallaire as our first Chief Revenue Officer to lead the next chapter of our brand marketing partnerships business, beginning in November.
In this newly-created role, Seth will oversee Instacart’s growing brand marketing partnerships business, which allows brands to utilize the Instacart platform to reach online consumers across North America directly at the point of purchase.
Seth joins Instacart from Amazon, where he served in several leadership roles across the company’s global ad sales business for more than seven years. For the past five years, as Vice President of Global Advertising Sales and Marketing for Amazon Advertising, Dallaire drove unprecedented growth for Amazon’s advertising business across Amazon.com, its owned and operated properties as well as the mobile and Kindle platforms worldwide. Seth has a long history of leading sales organizations at rapidly-scaling technology companies. He joined Amazon in 2012 from Yahoo!, where he was the Vice President of Global Accounts and Agencies. Prior to Yahoo!, Seth led Microsoft’s Central U.S. media sales teams and its national retail sales organization.
At Instacart, Seth will lead the company’s partnerships with more than 1,000 brands, including 100% of the top 25 CPG brands in the U.S. He will be responsible for driving adoption of a broad suite of product offerings to support brands and retailers in their efforts to better engage with consumers.
Seth will be based in San Francisco once he starts in November. Welcome to the team, Seth!
Joining Our Table: Meet Chief Revenue Officer Seth Dallaire was originally published in Instacart News on Medium, where people are continuing the conversation by highlighting and responding to this story.